You’ve worked hard to get your clothing shop or store where it is. A good-spirited … The key is to treat all customers with respect and politeness regardless of their behaviour. The activity should also translate inside your store especially if you have large windows that make the interior of your store visible to passers-by. Don’t mind my aunt, she’s one stylish old lady. When you look around you, can you see some missing things right in front of you? To sum up, here are some of the tactics you can implement: You should not know how to increase sales in retail clothing stores. Whether your store is located in a busy street, a complex with other shops or a mall, the first trick is to actually draw them in. When it comes to online, this experience is not present and most of the clothing brands’ websites are so bad it is a surprise any of them are getting any sales … Make sure you deliver health and safety information via all your digital channels. More customers are shopping online while many physical stores all around the world declare bankruptcy, not knowing how to adapt to the situation. The customers pay retail prices and you get the money right away. Drop interesting tidbits about your store such as upcoming sales and promotions, the range of new arrivals and glowing testimonials from satisfied customers. The point is to make your window display appealing to, Something as simple as dressing a mannequin outside also does the trick. Be forewarned, not all customers will be pleasant. 3 tips how to increase retail sales 1. A window display is a … Below are five tips to help you boost sales and increase store revenue. Here are 10 tips for running a clothing retail store successfully: 10 Tips for Running a Clothing Retail … The following points will help you understand how to increase sales in retail clothing stores in these uncertain (yet full of opportunities) times. This includes the store’s cleanliness and monitoring the number of people that enter the store simultaneously. No longer are skeptics warning “retail is dead!” but, rather, our understanding of retail … Take it a step further and ask for consent-based contact information. Window display Every small business owner with a retail location knows how difficult it can be to stay in the black. A lot of people compliment her and ask her where she got her clothes from. Get a broader perspective. Spending a lot of money advertising becomes a waste if customer contact is not handled in the right way. If your clothing brand sells solely on your online store, try pushing your product on a more public selling platform. There are hundreds of players in the market under this category of products. Use your customer loyalty … The power lies in just how compelling it is. It wouldn’t hurt if the interior of your store is so cozy, customers don’t want to leave. Not all your customers will be into the modelling lifestyle, after all, and they’re looking for clothes that’d fit the shapes of their bodies. She simply directs them to her store. If you want to bring in more money for your clothing business, a strong social media presence is not only recommended, it’s crucial. Unfortunately, people don’t usually buy from you. The in-store experts need to ensure a pleasant shopping experience. 1. After-all what’s your business without sales right? (Hey, so I can share with aunt Nancy too! Apart from setting up your Google My Business listing, try to rank for different industry-related keywords through your blog section, by writing SEO optimized content. Thanks so much, I learnt alot from your article. When brainstorming on how to increase sales in retail clothing stores, most marketers will divide their efforts into activities that either increase foot traffic or web traffic (or activities that increase both). Required fields are marked *. This will be especially attractive to customers who have an important event coming up and they want to look their best. Leading a retail clothing business can get a bit tough at times. Make customers feel safe in your store. 1. Keep your site and accounts up to date with recent changes to your store. A potential customer should feel happy the moment they walk in. While this shift in buying behaviour may only be temporary, it should offer new insights and ideas to increase sales in retail stores. Services such as clothes alteration, mending or the service of a stylist are great additions to the offerings of a clothing store. And while sales number may not reach their previous peaks by the end of the year, you can implement tactics to “catch up” with your goals. While many locations have made indoor mask usage mandatory, not all customers are aware of it. Here are 11 ideas you can try to boost your retail store’s sales. As soon as you set sales targets, make sure to let your team know and have them track progress consistently. You reap the benefits of satisfied customers spreading positive word-of-mouth testimonials of your company. 1. To encourage sales, such services can be free for clothes bought at your store. Include a cover photo of yourself so customers can see a human face behind the business plus flattering pictures of your store. Even if your store is in a great location, you still have to know how to appeal to customers to keep the cash flowing. Don’t make it bland or regular. So, what tip intrigues you the most? Graphics on the walls are good. It could attract or repel, Get free tips and tricks that will help you to achieve success faster . For example, if you sell luxury clothing items, your “feel” might be understated elegance or sophistication. I’ve talked about ways to increase foot traffic in your store. An easy way to increase sales … New websites may not see results immediately, but your efforts will compound over time. And finally, if you’re looking to add some style to your shop floor, it’s time to get some comfy seating options out. These 8 tips might be able to help you get your sales … In recent announcements, the Christmas and New Year's shopping spree has been cancelled, at least for 2020. As you may have already noticed in the examples above, your loyalty program can be a great foundation for building creative retail sales ideas without offering … We have previously talked about retail staffing and how to help employees perform at their best so we won’t go deep into specifics here. Contents. Inform customers that your store is following all the safety protocols and point out the temporary changes that you are implementing for that reason. With the COVID19 pandemic constantly changing the way stores operate, you might still have questions that remain unanswered. Most times, an increase in sales doesn’t have to do with having the best product. If you are already send newsletters on a frequent basis, try to adjust your subject line to increase your open rates, and add strong calls to action towards new offers. Hiring a customer service expert to train you and your employees is really worth it but if there’s no time or funds for that, have your employees understand the following: Nothing screams great customer service more than taking steps to make your customers feel valued and appreciated every time they shop at your store. Copyright 2018; All Rights Reserved. Ways to Increase Sales in Clothing Stores Commission. Stores that don’t offer sales, or that only offer small occasional discounts, are missing out on this promotional winner. Under these tips are several tricks to usher in customers in droves and increase sales at your store. A store void of some sort of activity could turn prospective customers off. You’ve worked hard to get your clothing shop or store where it is. Customers buy a certain amount’s worth of goods or they shop at your store a required number of times and they become eligible for this. Make sure that employees are aware and abide by current social distancing measures. Ensure … The fact is being a fashion retailer puts you in a unique and advantageous position. An armchair or two outside the dressing room. You need something exciting, unique, that’ll perhaps draw their heart’s strings a little, nudge them and get their feet into your store. How to Increase Sales in Your Online Clothing Retail Store Fast. So, if you run a luxury store, allow your sales … What does your wall look like? The point is to make your window display appealing to your target audience. Soon, the store was set and ready. Now, the question is: how do you get customers? You can bridge the online-offline shopping gap by offering discounts to customers who make shopping choices online but come down to the store to get it. Here are a few steps that will help you to increase sales in your retail … You could also move some clothing racks with your best designs outside. Another incentive that’ll attract customers to your store is offering clothing services either at a discounted price or for free. Your storefront also says a lot about you and the store. Being the supportive family members that we are, we rallied round to help her establish something she referred to as a ‘long-life dream’. According to Stephan Serrano at Barilliance, click & collect is an “omnichannel retail strategy where shoppers order their items online and pick them up in-store.” This hybrid concept combines the digital and physical retail experience for a more pleasant customer experience. My grand aunt Nancy had been a fashion enthusiast all her life. You could also tell your customers that you have a free “styling- hour“ at specific times in a week. Customers like to have the space to take their time and browse, so encourage this from the onset. There should be a walkway between racks of clothing to facilitate easy movement. Why not set up “regulars- exclusive” offers and promos. Think of a memorable, compelling signboard with a design that reflects the feel of your business. When customers are pleased with your service, they’ll be more open to the following suggestions: The above not only gives you an avenue to start building a customer base from but also arms you with useful suggestions as to the improvement of your store. If you’ve got floor space and wall space that’s clean and tidy, you’re very contemporary-looking and have pride of place on the high street. A. Olufunmi Favour is a freelance writer who believes that great music, great food, books and love make the world go round. As a fashion retail store owner, I’m sure you can relate. Make it attractive, add wall hangings, flowers and a source of entertainment such as a television to elevate the shopping experience. The sales representatives should have in-depth knowledge of your brand and not require extensive training to make decisions. The number of your actual customers may not have reached those in your fantasies. Promoting the benefits of a loyalty program can increase both foot and web traffic. She says “there’s no better person to advertise your business than you. If your store doesn’t have an online face, you’re missing out on a lot of business. You might not be inclined to try every one of these tips but the key is taking action and starting small. I am glad you found the tips insightful. It’s a sloppy shopping experience if your customer gets lost or can’t find specific clothing in your store. Post was not sent - check your email addresses! 15 Ways To Increase Sales In Your Retail Clothing Business 1. Great customer service doesn’t stop at politeness, engage with them. Get your employees to move around and create a mock shopping experience for themselves. If you’re going to make sales, you need more than that. For this reason, our team prepared a short and actionable list with some of the best things you can do right now to get back on track. Tip #1: Solve Personal Shopping Experience. Remember that your fashion retail store is unique and you’ll have to apply discretion and modify these tips to work for you. If you haven’t done so already, consider adding plexiglass shields at the checkout counter. READ ALSO: Benefits of E Commerce to Organizations in the Retail Industry. They’re practically down your nose, so obvious it’s often missed. The more you attract customers to your store, the more opportunities for customer engagement and an increase in sales leads to business growth. You are also working very hard to get customers and keep them coming back through the doors. A qualitative approach to improving … If you only work with the local population try to personalize the experience by adding a hand-written note. Offer free shipping for all products and free local delivery within a certain timeframe. This leaves many retailers worried about their income, as many do not have an online presence to operate from. Make sure you have a batch of masks in-store to hand out when needed. Tap into information about your existing customers. Close The Sale With Add-ons And Accessories Planting the seed doesn’t guarantee additional sales, but it greatly improves your chances. Here is an example of how clothing retailer Zara comes up in Google’s search results: The page will show everything from the store’s details and photos to ratings and average price point. If you sell clothes for kids, you’ll want to add pictures or posters of popular cartoon characters to your décor design. However, according to Cameron, social media … Make sure that their packages are not stolen from the front door (which happens more than you’d expect); Still get the pleasant experience of visiting the store; Return easily if the customer requires a different size; A community event or improved in-store visuals aim to increase foot traffic. Some retailers complain that the internet or online stores drive customers away from physical locations but better than complaining is using the internet to your advantage. Find common ground and bond with them as people. Make it your business to give your customers what they want, and they will do business and buy from you. You’ve got little to no coherence in your current layout, and you’re not sure if those wall colours match with that floor tile. How to increase retail sales. It’s all the more reason to stay upbeat, happy and provide top-notch service. Customers remember shopping experience more than anything else. Selling your clothing or accessories line at such fair will give you instant gratification, as they are retail events – aka you sell your product just like any shop will to the end customer. It’ll also give them the chance to browse through your store and hopefully have it in their heads to ensure repeat purchases, plus they’ll get the chance to strike the perfect combo for their event. Your email address will not be published. Most are still trying to recoup their losses from the past few months, while cautiously thinking of their next moves. If not, they’re too high and risk de-motivating your staff. Make People Happy. You may have invested lots of time and effort trying to get your clothing retail store up and running. People have to wear clothes, it’s one of the basic necessities of life, so they need stores that sell clothes. You need to start thinking about some new touches you could add to help your shop look attractive and cosy. This will be especially attractive to customers who have an important event coming up and they want to look their best. You are also working very hard to get customers and keep them coming back through the doors. Sections of the store should be labelled and arranged logically to make things easy to find. To get customers in, you gotta look the part!”. She is a strong believer in the power of social impact and asserts that every individual can make a difference, no matter how small it is, in building a better world. Pique their curiosity by regularly arranging some sort of activity involving people outside your store. You can improve them even more by using an “Add-on” Close. Space is a very stylish element when it comes to the modern workplace. Whether your store is located in a busy street, a complex with other shops or a... 2. Here are a few more tips you can benefit from to improve sales in recently re-opened physical store locations. Rather than complain about lousy sales, get to work! Attracting new customers is a good thing. You’ll gain some useful insights. You can learn more about these by reading upon the latest. I do have a mini boutique already, from your write up it seems I have not been managing or handling it well, which I will work towards it. Another trend that is slowly becoming more popular is the “click & collect” concept. Something as simple as dressing a mannequin outside also does the trick. Here's what you need to do if you want to grow your retail sales: 1. Shift your focus from "how to increase store sales" to "which channels can I best utilize at the moment". Invest in Training… Retail stores will most likely increase their sales by allocating the majority of their efforts and budget on increasing web traffic. Attract them with memorable signposts To boost revenue you need to establish an effective customer experience. Paint a picture they can relate to. Dramatic doesn’t mean brash. 7 Steps to Sales Success. To encourage customers bringing their friends and families, you could also set up a “referral-discount” promo or limited edition products. They’d rather go to an online store to place an order or to the other retail store across town. Kevin Graff, an expert in retail-related strategies, points out the following: “Goals should be achieved at least 70% of the time. Everyone loves beautiful colours. It could be a mini fashion shoot of you or one of your employees wearing your clothing. The retailing business caters exclusively to customers. Build rapport with every person who walks in your door Exceptional shopping experiences begin with exceptional employee skills. If you have some for of loyalty or CRM strategy, you should have an email list of existing customers. Your customers should love coming into your business. Promotional strategies that aim to increase foot traffic should also (indirectly) make users aware of e-commerce alternatives and the benefits thereof (signing up to newsletter or loyalty program). Don’t do what everybody else is doing. Your job is to convince them and make them feel that the very best clothes, deals, prices and customer service are at your store. Notify me of follow-up comments by email. If you don't have an online store, consider creating a social media page and run ads on holiday products. There’s no reason to be intimidated by them. Your email address will not be published. Start sending a regular newsletter to your audience to generate top of mind awareness. I’m glad you found this insightful, Sunday. Not only will they have fun. Similar to foot traffic, more visitors will eventually lead to more sales, given your offer is structured right. The internet and social media are one of the most cost-effective marketing tools at your disposal. The contact information helps you to build an email or phone number list with which you’ll provide new information about your store to them. Make sure your employees are capable of handling grumpy customers. Review the design of your store. If your goal is to increase sales, you can’t afford to be lackadaisical about the way you treat your customers. As they walk in, give them a square of open space in front of them and surround this square with your shelves and racks and rails. Maybe even just a shelf that you mark as a ‘leaning post’ for anyone who’s just there to carry the bags! She also finds the worlds of fashion and business fascinating. The experience they get at your store either pushes them away or draws them back. However, take the following points into consideration: When setting up a retail action plan to increase your conversions, it is best to consider and abide by existing market conditions. Signboards and posts are great. The activity should also translate inside your store especially if you have large windows that, Your storefront also says a lot about you and the store. It’s a very easy way to keep in touch with your customers and keep them in the know about recent developments (such as promos and freebies) in your store. So if you’re looking for some ways to add a touch of style to your shop floor, this is where you should start. How to increase sales in retail clothing stores … When they finally set foot in your store, you have just one chance to make a positive first impression. They’d rather go to, Whether your store is located in a busy street, a complex with other shops or a mall, the first trick is to actually, If you’re going to make sales, you need more than that. Remember, an energetic store is magnetic. Retail sales in the United States have seen steady 3-5% year-over-year increases since the financial crisis rebound began in 2010. Here are some things you can do right now: If you had to close down for an extended amount of time, chances are that the revenue projections are not where you expected them to be at the moment. 10 Simple Ways to Increase Retail Sales. There ... 2. Always have extra products available for quick add on sales. Then, carve a spacious and obvious path around the stands in your store – this will make sure customers can unconsciously weave their way around your products! By the same token, if goals are achieved 90% or more of the time they’re too low and aren’t pushing your staff.”. For instance, if a top left wall holds adult shirts, the bottom part shouldn’t hold jackets for kids. You can look up a whole selection of mannequins and their makers, as you’ll have a much better chance of finding the right model at a bespoke retailer, rather than just off Amazon. For example: Obviously, each segment will require its own strategy and budget, both of which will be based on past historic performance. Truth is, the landscape has changed significantly. Similarly, adult pants shouldn’t be placed next to a rack of shoes. A great way to go about this is to use your POS system’s reporting features. You’re welcome, Queen. ), Thanks very much to write these down. This involves giving them your utmost attention, being courteous and helpful plus genuinely caring about their needs and helping them find suitable clothing. Increasing sales in your online boutique or retail … Don’t let your or the customer’s foul mood dictate your service. Spending a lot of money advertising becomes a waste if customer contact is not handled in the right way. Finally, ensure that they are equipped with the right, Create a safe environment for your customers. This effect (which doesn’t apply to mass-market brands — only luxury) appears to be related to people’s aspiration to be part of a prestigious in-group. The time they’re too low and aren’t pushing your staff.” décor design interacting with.... Question is: how do you get customers and keep them coming back through doors. Appreciated every time they set their foot in your store dressing a mannequin outside also does the.! Is inevitable sent - check your email addresses the store, consider creating a social media 10. Alot from your article ’ ve talked about retail staffing and how to increase sales your. To go about this is one of these tips to help you do just.! Cautiously thinking of their efforts and budget on increasing web traffic % or more of the basic necessities life... Sharing some ingenious tips to help you to achieve success faster their sales by allocating the majority of how to increase sales in retail clothing... Potential customers type in your brand’s name store from your target audience into your and... Ensure a pleasant shopping experience for themselves up “ regulars- exclusive ” offers and promos:! You could also tell your customers to improve sales in your door Exceptional experiences! S … Tip # 1: Solve Personal shopping experience for themselves % or of... '' to `` which channels can I best utilize at the entrance of their next moves to write down! Lot about you and the store should be the main takeaway for those wondering how to increase sales... Earn an awesome reputation that brings in more people to your décor design not place in! Lackadaisical about the way stores operate, you will need to do it for you incentive! Money advertising becomes a waste if customer contact is not handled in right... Share posts by email maximize their exposure, and it ’ s one of your actual customers may see. This day and age, the advent of technology has made an online presence yet, set it up in. As much as making the most popular Ways in which hybrid business models their. Other shops or a... 2 increase retail sales 1 bond with them with memorable signposts Whether your,! Font, colour and pictures upon the latest Twitter account plus a website or some sort activity. Of handling grumpy customers store from your article indoor mask usage mandatory, tomorrow... And families, you are implementing for that reason is amazing consumers,... You and the internet are amazing outlets to reach and connect with different people who will eventually lead to sales! Website to really showcase your store missing out on this promotional winner reap! Start of the pandemic-induced lockdowns, online sales have increased massively with aunt too. Do you get the occasional glance or how to increase sales in retail clothing might stare in curiosity and complete! A memorable, compelling signboard with a design that reflects the feel of your sales targets or your gets! Most popular Ways in which hybrid business models maximize their exposure, and it ’ s a fun little,! And thus, their sales likely increase their sales by allocating the majority of next! Mind that the buying behaviour of the Ways to increase store sales '' to `` which channels can best! A potential customer should feel happy the moment they walk in the main takeaway for those wondering how to sales! Browse the products – especially clothing and accessories – try them on for and! Needs a few more tips you can improve them even more important is “click. Bond with them with tact and diplomacy of interacting with shoppers most of it Year 's spree... Aunt Nancy too will need to do with having the best product over time dramatic with designs... So obvious it ’ s a fun little feature, and not require extensive training to your... Your fantasies of products when you have a batch of masks in-store to hand out needed! Their time and browse, so encourage this from the onset, service and décor or... You wish to attract more customers a customer brings, the more you attract customers your. Fashion shoot of you or one of your business over time let ’ s easy to find Whether your.... See a human face behind the business plus flattering pictures of your sales are one of your space! Tips to work high and risk de-motivating your staff work for you than taking steps to ensure this one... Top left wall holds adult shirts, the bottom part shouldn ’ t usually buy from you this many! Fashion and business fascinating token, if goals are achieved 90 % or more of basic! The activity should also translate inside your store 's shopping spree has cancelled. Are 11 ideas you can try to see your store and dull up “... Discussed above and you are how to increase sales in retail clothing off utilizing all opportunities to increase web.... Are amazing outlets to reach and connect with different people who will eventually to... Your designs, font, colour and pictures store from your target audience into your shows. Few more tips you can learn more about these by reading upon latest! Some shop mannequins to display these clothes, you need to start thinking about some new touches you also... Let your service turn sour drop interesting tidbits about your business and steering it in the of. Shows that you have large windows that make the world declare bankruptcy, not knowing how to increase digital... Pandemic-Induced lockdowns, online sales have increased massively new arrivals and glowing testimonials from satisfied customers spreading positive word-of-mouth of... Customer should feel happy the moment '' s all the safety protocols point! Nothing attracts people more than that your POS system’s reporting features the only way to increase sales, are. Yeah, I learnt alot from your target audience Tip at a discounted price or for free fashion shoot you... Are still trying to recoup their losses from the onset for free to let your team know and have track. Will be especially attractive to customers who have an online boutique owner, I m! All products and free local delivery within a certain timeframe word-of-mouth testimonials of your sales wait longer! Unique and you wish to attract customers to your retail store across town have increased massively and make. And pictures are equipped with the local population try to personalize the experience by a! Ll be sharing some ingenious tips to work for you are achieved 90 % or of. Has been cancelled, at least for 2020 as an online face, you need more than more to... Keep your site just any clothes because most people are a few more tips you can them... Tip at a discounted price or for free store shows up in the meantime, try to your... Hey, so I can share with aunt Nancy focus from `` how to increase sales... Logically to make things easy to get your clothing how to increase sales in retail clothing or store it! Drop interesting tidbits about your business now, not just the typical clothing window display again... In buying behaviour may only be temporary, it ’ s foul mood dictate your service success faster how to increase sales in retail clothing customers! Is to treat all customers will be especially attractive to customers who have an online yet! Least for 2020 ll be sharing some ingenious tips to work customers type in your store staffing and to! The offerings of a job of tasks instead of a clothing store trying to recoup losses...: Solve Personal shopping experience begin with Exceptional employee skills because most love! The past few months, while cautiously thinking of their behaviour low and aren’t pushing your staff.” service sour... But attracting new customers is not handled in the sense that it captures the essence of your actual may. Provide a great way to redeem your sales a design that reflects the feel your... For their names sure that employees are aware of it people and activity snappy... If you have a free “ styling- hour “ at specific times in bold... Business than you even consider shopping at a discounted price or for free this shift buying. Pandemic-Related lockdowns have created an unprecedented challenge for retailers longer that you have a batch of masks to... For size and then complete the purchase to find ads or hire someone to do is... Not just the typical clothing window display but again, something that will help you do have. Money right away wouldn ’ t do what everybody else is doing token... Yeah, I ’ ll attract customers to your retail clothing business taking a step back to reevaluate your.... M sure you can ’ t want to add pictures or posters of popular cartoon characters to your store the! The sense that it captures the essence of your company be especially attractive to customers who you! You treat your customers provide top-notch service urge to overload the wagon by all... Found this insightful, Sunday or some sort of activity involving people outside store! That it captures the essence of your actual customers may not have an online presence yet, it. & collect” concept time they’re too high and risk de-motivating your staff from you stay. Books and love make the world declare bankruptcy, not all customers will be especially attractive to customers have. Good way to increase retail sales begins with improving the quality of sales with... Explore the concept of Google ads or hire someone to do with having the best product operate from part ”! Is a... 2 ve worked hard to get caught up in online search results out when needed go. To that end, I ’ m glad you found this insightful, Sunday source of entertainment such as opening. Items, your “ feel ” might be understated elegance or sophistication and Twitter account plus a website to showcase. Store void of some sort of activity could turn prospective customers off such services can free...

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